Companies are increasingly aware of the need to understand and implement at least the basics of search engine optimization-SEO.No if you read various blogs and websites, you will immediately see that there is much uncertainty about what constitutes a "base." Without access to a high level, consulting services, and without much experience and not knowing what SEO resources can be trusted, there is also a lot of information about SEO strategies and tactics.
1. Posvyatit process itself: SEO - is not a single event. Search algorithms change regularly, so the tactics that worked last year may not work in the long term requires godu.SEO and liabilities.
2. Budte patient: SEO is not instant udovletvorenie.Rezultaty often have to wait long to find out, and this is especially true, the less you know the new features that you need to do business online.
3. Specify many questions when hiring a SEO company: It's your job to know what tactics the company uses. Require konkretiki.Sprosite whether there are any riski.Zatem get online confirmation and do your own research about the company, their tactics, they discussed, and so on.
4. Stante student SEO: If you go to do-it-yourself route, you have to become a student of SEO and learn as much as possible bolshe.K Luckily for you, there are plenty of web resources and some amazing books that you can read.
5. Sdelayte web analytics at the start: you must have clearly defined goals in your efforts to SEO, and you will need software web analytics, so you can keep track of what works and what does not.
6. Sozdayte great web site: I'm sure you want to show on the first page rezultaty.Sprosite himself: "This is my site really one of the top 10 places in the world on this subject? "Be chestnymi.Esli it is not, make it better.
7. Vklyuchite site map pages: Spiders can not index pages that can not be proskanirovany.Karta site will help spiders find all the important pages of your site, and help the spider understand your hierarchy sayta.Eto especially useful if your site is difficult navigation menu. If the site is large, make several pages sayta.Derzhite maps each of them less than 100 references. I'm talking about customers 75-max, to be safe.
8. Sdelayte SEO-friendly Url-address: Use keywords in Url-addresses and names faylov.Ne overdo it, however. A file with 3 + hyphens tends and looks like spam, and users can not be resolved to press it. Related bonus tip: Use hyphens in Url-addresses and file names, better underline ih.Defisy considered as "space", while as underlining not.
9.Sdelayte keyword research at the beginning of the project: If you are on a tight budget, use the free versions of Keyword Discovery or WordTracker , both of them also have more powerful paid versii.Ignoriruyte these figures tool they show that it is important - it is the relative volume one keyword to drugomu.Esche one good free tool Google AdWords Keyword Tool , which does not show the exact figures.
10. Otkroyte PPC account: Whether it's Google AdWords, Microsoft adCenter or something else, is a great way to get the actual search and for your keywords. Yes, it costs money, but if you have the budget, then it's worth investitsiy.Eto also decide if you do not like "Be patient" and the sentence above and you are looking for instant visibility.
11. Ispolzuyte unique and relevant title and meta description on each page: Page title is the most important on-page SEO faktorov.Eto rare high rating for the primary term (2-3 words) without that term is part of the header tag stranitsy.Meta descriptions do not help you, but they will often appear in the text below the list, so they should include relevant keywords and should be written to encourage the search to click on your ad.
12. Pisat users: At Yandex, Google, Yahoo, etc., there is a pretty powerful bots scan the network, to my knowledge, these bots have never bought anything online, signed up for a newsletter, and picked up the phone to call for your uslugah.Lyudi do such things, so write your pages for lyudey.Da, you need keywords in the text, but not the stuff on each page.
13. Sozdanie great, unique content: This is important for everyone, but it is especially difficult for Internet magazinov.Esli you sell widgets, you and 50 other retailers sell, and all this with a standard description from the manufacturer, it is a great vozmozhnost.Napishite your own product descriptions, using the keyword research you did earlier (see number 9 above), search engines use specific words and make the page with the product, which will strike konkurentsii.Plyus, retailer or not, great content is great way to get inbound links.
14. Ispolzuyte keywords as the anchor text: Anchor text helps spiders talk, refer to the page. Links that say "click here" do nothing for a website's visibility in search engines.
15. Nalazhivayte connection with the mind. begin with basic references as reliable directories: Yahoo and DMOZ are often cited as examples, but do not waste time worrying about DMOZ predstavlenii.Predstavte it and forget about it. Look for links from authority sites in your otrasli.Esli local search is important to you (looking at what's coming), look for links from trusted sites in your geographic area, Chamber of Commerce - local business directories, and t.p.Delayte analysis of inbound links to your competitors to find links that you can priobresti.Sozdavayte quality content on a regular basis, and use social media to raise awareness, and links.
16. Ispolzuyte wisely press releases: development of relations with media covering your industry or region can be a great source of exposure, including getting links from trusted websites SMI.Rasprostranenie releases on the Internet can be an effective link building and tactics, and opens the door for exposure in news search sites.
17. Nachnite to blog and participate with other related blogs. Bots, Google loves blogs and especially fresh content and highly structured dannye.Krome, there is no better way to join the conversation, which has already taken place about your industry and / or kompanii.Chtenie and commenting on other blogs can also help increase your exposure and help you acquire new contacts.
18. Ispolzuyte wise social media marketing: If your business has a visual element, join the appropriate community on Flickr, and there lay high-quality photos. If you have a service-oriented business, use Quora and / or answers Yahoo, to position yourself as an expert in your industry. Any business must also be on the lookout for Twitter and Facebook, as social media and signals from those used as part of the search engine rankings for Google and Bing. From what social media sites that you use, the first rule - do not spam! Be an active and useful member of the site. The idea is to interact with potential clients without irritating them.
19. Vospolzuytes local search capabilities: Make online research offline purchases and growing trenda.Optimiziruyte site to catch local traffic by showing your address and phone number in a prominent local meste.Napishite detailed route / location page using neighborhoods and attractions in the text stranitsy.Predstavte your site to free local list of services that they offer major search sistemy.Ubedites that your site is listed in the local / social directories and stimulate clients to post reviews about your business on these sites.
20. Vospolzuytes search engine tools: Subscribe to Webmaster Central Google , Bing Tools for webmasters and Yahoo Site Explorer to learn more about how search engines see your site, including how many inbound links, and that they mean.
21. Vash diversified source of traffic: Google may bring you 70% of your traffic, but what if the next big algorithm update hits you pull hard? What to do if your visibility in Google out tomorrow? Newsletters and other subscriber content can help you keep the traffic and customers, no matter which search they delayut.V fact, many of the DOs on this list-creating great content From the blog, use social media and local search, etc. it can help you increase the audience and loyal prospects and customers, which can help you to survive the vagaries of search engines.
